Are you a Small Business Owner and had enough of Working yourself into the ground? That used to be me…
Feeling Stuck in Your Small Business? A Strategy to Find Clarity and Move Forward
As a small business owner, there comes a time when you hit a wall—stress is high, profits are low, and you start questioning if all the effort is worth it. If this sounds familiar, you’re not alone. Many business owners reach a point where they feel stuck, exhausted, and unsure of their next move.
Albert Einstein famously said,
“Insanity is doing the same thing over and over again and expecting different results.”
If your business isn’t working the way you want, it’s time to step back, reassess, and make strategic decisions about your future. Here’s a 3-step strategy to help you gain clarity, understand your customers and profitability, and decide whether to pivot or push forward.
Step 1: Understand Your Customers – Who Are You Really Serving?
One of the biggest reasons small businesses struggle is a disconnect between what they offer and what customers truly want. If you’re not attracting enough sales or repeat customers, ask yourself:
✅ Who are my best customers? – Look at your top buyers. What do they have in common?
✅ What problem do I solve for them? – Are you addressing a real pain point, or just selling a product/service without clear demand?
✅ Are my customers changing? – Markets shift. Are you keeping up with new trends, preferences, and competition?
Action Step:
• Conduct a customer survey (keep it short—5 key questions).
• Look at past sales data—which products/services are selling best?
• Have conversations with customers and listen to their needs and challenges.
If you’re struggling to define your ideal customer or what they need from you, it’s a red flag that your business model may need adjustment.
Step 2: Analyse Your Profitability – Are You Working Hard for Too Little?
You can be busy but not profitable. Many small business owners work long hours, but their business model isn’t financially sustainable. To assess your business health, ask:
✅ Am I charging enough? – Are your prices covering costs and providing a sustainable income?
✅ What are my biggest expenses? – Are there areas where you’re overspending or could cut back?
✅ Which products/services are actually making money? – Some offerings may be taking up too much time with low returns.
Action Step:
• Review your financials – What’s your revenue vs. expenses?
• Identify low-margin offerings—cut or adjust them.
• Test a small price increase—many business owners undercharge.
If your numbers don’t make sense, working harder won’t fix the problem—you may need a new pricing strategy or business model.
Step 3: Decide—Is It Time to Keep Going, Pivot, or Try Something New?
Once you understand your customers and profitability, you need to decide:
🔹 Keep Going & Improve – If there’s demand and profit potential, adjust your strategy, refine your offerings, and focus on what’s working.
🔹 Pivot & Adapt – If sales are slow but your skills/products have value, consider repositioning your business to a new audience or industry.
🔹 Try Something Different – If the market isn’t there and profitability is a challenge, it’s okay to pivot or start fresh—this isn’t failure; it’s smart business.
Action Step:
• Write down 3 key changes you can make in the next 30 days.
• Seek outside perspective—a mentor, coach, or business expert can provide clarity.
• Take action—small steps lead to big results!
Final Thoughts: Your Business Should Serve YOU
Being a small business owner shouldn’t mean being overworked, underpaid, and constantly stressed. If you’re feeling stuck, don’t just keep doing the same thing—step back, reassess, and take action.
If you need guidance in figuring out your next steps, I offer coaching and DISC personality assessments to help business owners gain clarity, reduce stress, and move forward with confidence.
👉 Let’s chat—book a free discovery call today. Your future business (and sanity) will thank you! 🚀
